HOW TO MAKE YOUR IDEAS SUCCEED EP 249

Shikhar Veer Singh and Nidhi Singh | Founders of Samosa Singh

Samosa is a specialty snack of India and its available all over India and ofocurce in Indian retains the US and am sure other countries too.

Shikhar began on a mission to disrupt the food business and started Samosa Singh. Shikhar has an extensive experience in food technology and has completed his master’s degree from the premier Institute of Life Sciences, University of Hyderabad. Shikhar joined Biocon in 2009 as a scientist, but his talks at home kept returning to Samosas, or rather the business of Samosas. Slowly, the
seed of a samosa business sprouted roots and shoots. 

The business concept was fine-tuned towards making a hygienic product and a distinctive one. Samosa Singh was founded in 2016 with
the goal of reinventing the king of Indian snacks, the samosa. The company has expanded at an exponential rate under Shikhar’s leadership. Samosa Singh now functions from a big, largely automated facility with proprietary automation that is capable of handling good order volumes. Aside from his
active participation in the business, he enjoys traveling. He also works out rigorously to stay fit because he is a great believer that being healthy equals being wealthy.

Nidhi Singh is the Co-Founder of Samosa Singh. Nidhi was heading the Business development
vertical for a US-based healthcare company, BioXcel Corporation. She worked a decade before quitting
her satisfying job to start Samosa Singh. She decided to invest in a hygienic startup after garnering over 10 years of experience in marketing. She aspires to offer nostalgic and Indian delicacies both online and
offline. She believes that the goal is to recreate and dominate the Indian snack category.