Frank O’Connell Frank was the president of Reebok Brands, president of HBO Video, CEO of Indian Motorcycle, and chairman and CEO of Gibson Greetings, Inc. He is also the author of the new book Jump First, Think Fast: An Unconventional Approach to High Performance. Frank is known for his unconventional approach for high performance through his strategic thinking, brand building, breakthrough marketing, bold risk-taking moves, and new product ideas. He spent the first fourteen years of his career developing well-known brands at Arnold Bakery, Mattel, Carnation Company, and Hunt Wesson foods, among other brands in the baking and natural foods industry. He has also served on numerous Cornell University boards where he earned his B.S. in Economics and an M.B.A. His passion is mentoring.